Marketing Consultant - Merchandising Strategy Analyst

Company: ICONMA
Location: Cumberland
Posted on: November 16, 2023

Job Description:

Assist in the management of marketing efforts primarily for clients, but also includes initiatives with physicians, plan participants, and pharmaceutical manufacturers. Assisting in the development of marketing initiatives for various disease states/therapies, development of collateral, assisting in promotional activities, etc. Responsible for providing detailed business analysis to the Category Management Team(s) and will support a subset of categories within the Edibles Team. The categories could include Grocery, Snacks, Candy, Beverages, Dairy, Alcohol and/or Healthy Food. Analysis will include sales, margin, retail pricing, promotional markdowns, and trending of both internal and market level data. This position is also responsible for performing root cause analysis, problem resolution, category research and identifying potential strategic opportunities. The position will coordinate work streams related to item selection and set up; promotional, seasonal, and off-shelf activities; vendor communication; strategic insight development; and reporting. Quantitative Analysis: Collaborate with the Category Management Team(s) to scope and plan all financial and quantitative analyses that will aid in day-to-day management of the business and yield critical answers to longer-term strategic questions. Understand the required data sets to complete the analyses and procure them accordingly. Manage the delivery of timely, zero-defect analyses to support insight development. Run ad hoc analysis upon request and provide actionable insights with recommendations for next steps. Product Management: Run Daily sales, seasonal reporting, weekly vendor reporting and analyze market data to assist in decision making. In addition, Partner with Category Management teams to build promotional plans and activities related to everyday and seasonal businesses. Attend proof-proving meetings and partner with Merchandising Analytics to manage funding. Attend seasonal meetings and work with Category Management teams to assist with item selection and coordinate all billing and end of cycle disposition. New Item set up and maintenance for planogram and mid-year items. Off-Shelf coordination of off-shelf programs with key suppliers, setting up programs and running off-shelf reporting. Oversee price change activities. Communication Development & Business Reporting: Communicate effectively, both verbally and on paper, to Merchandising and Cross-Functional teams throughout the organization. Partner with outside partners. Assist with communication and reporting on sales performance, seasonal sales and sell thru and ad planning. Distill findings and craft a succinct and powerful business case that effectively communicates actionable recommendations. Support the development of presentations for mid-level and senior executives. In addition to the above, this role will also support the development and execution of clients Healthy Food strategy.

Keywords: ICONMA, North Attleborough , Marketing Consultant - Merchandising Strategy Analyst, Professions , Cumberland, Massachusetts